Voice search is changing the way homeowners find landscaping services. More people are using voice assistants like Siri, Alexa, and Google Assistant to search for local businesses. If your landscaping website isn’t optimized for voice search, you could be missing out on potential clients.
When people use voice search, they speak naturally instead of typing short phrases. Instead of searching for "landscaping services near me," they might ask, "Who is the best landscaper in my area?"
To optimize your website, include conversational phrases and long-tail keywords. Some examples are:
Use these phrases in your website content, FAQ section, and blog posts.
Most voice searches are looking for local businesses, so your Google Business Profile must be up to date. If someone asks, "Where can I find a reliable landscaping company near me?" Google pulls results from its business listings.
Make sure your profile includes:
Structured data, also called schema markup, helps search engines understand your website better. It tells Google important details like your services, pricing, and location.
Adding structured data can improve your chances of appearing in featured snippets and voice search results. Use schema for:
Most voice searches happen on mobile devices, so your website must be mobile-friendly. A slow website can cause users to leave before they even see your services.
To improve mobile performance:
Many voice searches start with questions like "how," "what," "where," and "why." Having an FAQ page with answers to common landscaping questions can help you rank higher in voice search results.
Some good FAQ topics include:
Format the answers in a conversational tone, similar to how someone would ask a question in real life.
Google prioritizes businesses with high ratings and recent reviews. When someone asks for the best landscaping service in their area, Google is more likely to recommend companies with strong customer feedback.
Encourage happy clients to leave reviews by:
Google often pulls voice search answers from featured snippets. These are the short answer boxes that appear at the top of search results.
To increase your chances of getting a featured snippet:
Google prefers content that directly answers the user’s query, so format your answers in a way that is easy to read and understand.
Voice searches are often location-based. People ask for landscaping services in their specific area, so your content should reflect that.
Include city and neighborhood names in:
For example, instead of writing "Professional Landscaping Services," use "Professional Landscaping Services in [Your City]."
When users perform a voice search, they often want to call a business right away. Make sure your phone number is displayed at the top of every page and use a click-to-call button on mobile devices.
Also, ensure your contact page includes:
Optimizing your landscaping website for voice search can help you attract more local clients and stay ahead of the competition. Focus on conversational keywords, improve your Google Business Profile, and make sure your website is mobile-friendly. With the right strategy, your landscaping business can become the go-to choice for homeowners searching by voice.