A well-optimized website is one of the most powerful tools for getting new landscaping clients. If your site isn’t showing up in local search results, you’re missing out on valuable leads. With the right SEO strategy, you can rank higher on Google and get more traffic from homeowners looking for landscaping services.
Your Google Business Profile (GBP) is the foundation of local SEO. When potential clients search for landscaping services, Google shows a map with the top three businesses nearby. To increase your chances of appearing in this local pack, make sure to:
Google prioritizes complete and active profiles, so update yours regularly with posts, promotions, and customer reviews.
To rank higher, your website must target local keywords—terms that homeowners search for when looking for landscaping services.
For example, instead of just using "landscaping services," optimize your site for:
These keywords should be included in:
Citations are online mentions of your business (name, address, and phone number) on directories like Yelp, Angi, and HomeAdvisor. The more consistent your citations are across multiple platforms, the better Google will rank your business.
Submit your landscaping business to:
Make sure your NAP details are exactly the same across all platforms. Even small differences (e.g., "Street" vs. "St.") can cause ranking issues.
Google values businesses with high ratings and frequent customer reviews. Positive reviews boost your rankings and convince potential clients to trust your services.
Encourage satisfied clients to leave a review by:
Google ranks businesses higher when they actively collect and respond to reviews.
Most homeowners search for landscaping services from their phones, so your website must be fast, responsive, and easy to use.
To optimize your site for mobile:
A slow or difficult-to-navigate site will drive potential clients away.
If you serve multiple areas, dedicate a separate page for each city or neighborhood. Google ranks businesses higher when they have geo-targeted content.
For example, instead of listing all your service areas on one page, create:
Each page should include:
Backlinks (links from other websites to yours) tell Google that your business is trustworthy. The more high-quality backlinks you have, the higher your landscaping website will rank.
To get local backlinks:
Quality matters more than quantity. A few strong local backlinks are better than hundreds of low-quality ones.
Google favors websites that consistently add fresh content. A landscaping blog can help you rank higher and attract more potential customers.
Write posts like:
Include local keywords, images, and internal links to your service pages to keep visitors engaged.
Ranking your landscaping business on Google takes time, but with the right local SEO strategies, you can increase your visibility and attract more clients. Start by optimizing your Google Business Profile, website, and citations, then focus on building reviews, backlinks, and blog content.
If you need help with SEO or a website that ranks on Google, schedule a free consultation today. Let’s get your landscaping business the online presence it deserves.