Local SEO Tips to Get Your Landscaping Website Ranking on Google

A well-optimized website is one of the most powerful tools for getting new landscaping clients. If your site isn’t showing up in local search results, you’re missing out on valuable leads. With the right SEO strategy, you can rank higher on Google and get more traffic from homeowners looking for landscaping services.

Optimize Your Google Business Profile

Your Google Business Profile (GBP) is the foundation of local SEO. When potential clients search for landscaping services, Google shows a map with the top three businesses nearby. To increase your chances of appearing in this local pack, make sure to:

• Claim and verify your profile if you haven’t already.
• Use your exact business name, address, and phone number (NAP).
• Select the right categories (e.g., "landscaper," "lawn care service," "landscape designer").
• Add a detailed business description with keywords like "landscaping services in [Your City]."
• Upload high-quality images of your work.

Google prioritizes complete and active profiles, so update yours regularly with posts, promotions, and customer reviews.

Optimize Your Website for Local Keywords

To rank higher, your website must target local keywords—terms that homeowners search for when looking for landscaping services.

For example, instead of just using "landscaping services," optimize your site for:

• "Best landscaping company in [Your City]"
• "Lawn care services near me"
• "Hardscaping and patio installation in [Your City]"

These keywords should be included in:

• Page titles and meta descriptions
• Headings and subheadings
• Service pages and blog content
• Image alt text and file names

Build Local Citations and Listings

Citations are online mentions of your business (name, address, and phone number) on directories like Yelp, Angi, and HomeAdvisor. The more consistent your citations are across multiple platforms, the better Google will rank your business.

Submit your landscaping business to:

• Google Business Profile
• Yelp
• Angi
• HomeAdvisor
• Houzz
• Local Chamber of Commerce

Make sure your NAP details are exactly the same across all platforms. Even small differences (e.g., "Street" vs. "St.") can cause ranking issues.

Get More Customer Reviews

Google values businesses with high ratings and frequent customer reviews. Positive reviews boost your rankings and convince potential clients to trust your services.

Encourage satisfied clients to leave a review by:

• Sending a follow-up email with a direct review link.
• Offering a small discount on future services for leaving feedback.
• Replying to every review to show engagement and professionalism.

Google ranks businesses higher when they actively collect and respond to reviews.

Improve Your Website’s Mobile Experience

Most homeowners search for landscaping services from their phones, so your website must be fast, responsive, and easy to use.

To optimize your site for mobile:

• Use a mobile-friendly design that adapts to all screen sizes.
• Ensure fast load times by compressing images and using a lightweight theme.
• Add click-to-call buttons so visitors can contact you instantly.
• Keep forms short and simple to encourage more inquiries.

A slow or difficult-to-navigate site will drive potential clients away.

Create Location-Specific Pages

If you serve multiple areas, dedicate a separate page for each city or neighborhood. Google ranks businesses higher when they have geo-targeted content.

For example, instead of listing all your service areas on one page, create:

• "Landscaping services in [City 1]"
• "Hardscaping and lawn care in [City 2]"
• "Patio installation in [City 3]"

Each page should include:

• A unique description of your services in that area
• Local keywords in headings and content
• Customer testimonials from that location

Earn High-Quality Backlinks

Backlinks (links from other websites to yours) tell Google that your business is trustworthy. The more high-quality backlinks you have, the higher your landscaping website will rank.

To get local backlinks:

• Partner with local businesses (nurseries, realtors, home improvement companies) and exchange links.
• Write guest blog posts on local websites.
• Get featured in local news or online directories.

Quality matters more than quantity. A few strong local backlinks are better than hundreds of low-quality ones.

Post Regular Blog Content

Google favors websites that consistently add fresh content. A landscaping blog can help you rank higher and attract more potential customers.

Write posts like:

• "Best landscaping trends in [Your City] for 2025"
• "How to choose the right plants for your yard"
• "Landscaping ideas for small backyards"

Include local keywords, images, and internal links to your service pages to keep visitors engaged.

Final Thoughts

Ranking your landscaping business on Google takes time, but with the right local SEO strategies, you can increase your visibility and attract more clients. Start by optimizing your Google Business Profile, website, and citations, then focus on building reviews, backlinks, and blog content.

If you need help with SEO or a website that ranks on Google, schedule a free consultation today. Let’s get your landscaping business the online presence it deserves.