If you're looking to grow your landscaping business, advertising is a must. But with so many platforms available, which ones actually generate the best leads and return on investment
We’ve ranked and reviewed the top advertising platforms for landscaping companies, helping you choose the right channels to attract high-quality customers and grow your business.
Google Ads is one of the most effective advertising platforms for landscaping companies because it puts your business in front of people actively searching for landscaping services.
✔ Appear at the top of Google search results for landscaping services near me
✔ Immediate lead generation
✔ Highly targeted with location, keywords, and demographics
✔ Pay-per-click model where you only pay for actual clicks
Can be expensive in competitive markets
Requires optimization to prevent wasted ad spend
Best Strategy: Use Google Local Service Ads for pay-per-lead pricing and Google Search Ads with geo-targeting to capture local searches.
Social media ads are great for brand awareness, lead generation, and retargeting past website visitors.
✔ Highly visual and great for showcasing landscaping projects
✔ Powerful targeting with age, interests, location, and homeowner status
✔ More affordable compared to Google Ads
✔ Retarget visitors who didn’t book services initially
Works best with high-quality images and videos
Requires ongoing testing for best results
Best Strategy: Run geo-targeted ads with before-and-after photos and a strong call-to-action like Get a Free Estimate.
Google My Business is a free advertising platform that helps landscaping businesses appear in local search results and Google Maps.
✔ Completely free to use
✔ Helps you rank in Google’s Local Pack
✔ Collect and display customer reviews
✔ Drives organic traffic to your website
Takes time to optimize
Requires consistent updates and reviews
Best Strategy: Keep your business profile updated, post weekly updates, and collect reviews to improve rankings.
Yelp is one of the most trusted review sites for local businesses, and landscaping companies can attract high-quality leads through Yelp Ads.
✔ High-intent audience actively searching for services
✔ Ability to display customer reviews
✔ Good for local SEO rankings
Cost-per-click can be high in competitive areas
Yelp sales reps can be aggressive in pushing paid ads
Best Strategy: Set up a Yelp Business Profile, encourage customers to leave five-star reviews, and test Yelp Ads in busy seasons.
Nextdoor is a hyper-local social platform where homeowners look for trusted local service providers, including landscapers.
✔ Targets homeowners in specific neighborhoods
✔ High engagement from local communities
✔ Great for word-of-mouth referrals
Ad costs are higher than Facebook Ads
Limited targeting options compared to Google
Best Strategy: Run promoted posts to showcase special offers and recent projects in targeted neighborhoods.
Houzz is an industry-specific platform where homeowners search for premium landscaping services.
✔ Attracts homeowners looking for high-end projects
✔ Great for hardscaping, garden design, and luxury landscaping
✔ Business profile boosts SEO rankings
Houzz Pro membership required for premium placement
Competitive market makes it difficult to stand out
Best Strategy: Build a professional Houzz profile with portfolio images and positive customer reviews.
YouTube is great for educating potential clients with landscaping tips, project showcases, and testimonials.
✔ Highly visual format perfect for landscaping before and after projects
✔ Targets homeowners searching for DIY landscaping advice
✔ Can boost SEO rankings for your website
Requires video content production
Not as direct as Google Ads for lead generation
Best Strategy: Create short, engaging landscaping videos and run YouTube Ads targeting local homeowners.
Despite being an old-school method, direct mail still works for high-value landscaping services like lawn maintenance contracts and seasonal cleanups.
✔ Highly targeted by sending offers to homeowners in wealthy neighborhoods
✔ Higher trust factor than online ads
✔ Great for seasonal promotions
Higher upfront costs than digital ads
Requires strong copy and design to stand out
Best Strategy: Send postcards with a special offer like Get 10% Off Spring Cleanup – Call Today.
Pro Tip: For best results, combine Google Ads, Facebook Ads, and Google My Business for a well-rounded marketing strategy.
If you're ready to grow your landscaping business, we can help. Book a Free Consultation to create a custom ad strategy that works for you.