Growing a profitable landscaping business requires effort, but with the right strategies, you can attract more clients and boost revenue. Here are some effective tactics to help you get landscaping customers.
A customer referral program is a great way to leverage word-of-mouth advertising. Offer an incentive—monetary or non-monetary—that encourages satisfied clients to recommend your services to friends or neighbors. Consider rewarding both the referrer and the new client to maximize engagement and keep clients excited about sharing your services.
Efficiency is key in landscaping. Pro-level equipment like the Equipter 3300, a self-propelled trailer, can help you complete jobs faster and with less risk of damaging clients' lawns. The Equipter 3300’s lightweight design minimizes the risk of digging ruts, ensuring the property looks pristine post-job. Investing in such equipment not only enhances productivity but also helps boost client satisfaction, leading to positive reviews and referrals.
Social media advertising allows you to target potential customers based on location, interests, and demographics. Platforms like Facebook and Instagram make it easy to reach the right audience. Consider using Boostpoint, an app designed to simplify ad campaigns for landscaping businesses. With customizable templates and ROI tracking, it takes the guesswork out of digital marketing, letting you focus on securing leads.
You don’t need a highway billboard to market your landscaping business—your tools, trucks, and even crew t-shirts are valuable advertising space. By branding your equipment and attire, you make your company memorable to anyone who sees it, even the driver behind your truck during rush hour. This passive exposure builds familiarity and trust in your brand over time.
While social media is popular, don’t overlook tried-and-true marketing techniques. Distribute door hangers in neighborhoods you’d like to service or set up branded yard signs at client properties to catch neighbors’ attention. Hand out branded swag like seed packets or flower pots at local events—these simple items help keep your brand in potential clients’ minds.
Participating in community projects is a great way to showcase your skills and build goodwill. Whether you’re volunteering landscaping services for a local nonprofit or helping with park maintenance, community involvement raises your profile and positions your business as a supportive local brand. Clients are more likely to choose a company that cares about their community.
A well-optimized website can be a lead-generation powerhouse. Add a contact form to capture inquiries and offer free quotes. For commercial clients, consider offering a downloadable guide in exchange for their contact information. This can help establish your authority while capturing qualified leads. Make sure your website is easy to navigate, mobile-friendly, and full of valuable content for potential customers.
For inspiration, consider following landscaping industry blogs for more ideas on attracting clients and creating content that answers their questions.
Encourage clients to leave reviews on platforms like Yelp, Facebook, and Angie’s List. Nearly 90% of consumers read online reviews before making local purchases, so positive feedback can make a big difference. If you’re worried about negative reviews, remember that they offer opportunities to show your responsiveness and customer care. Plus, every review boosts your online presence, helping attract even more clients.
Following these strategies will help you grow a thriving landscaping business and expand your customer base.
For information on equipment like the Equipter 3300, a versatile self-propelled trailer perfect for lawn protection on landscaping jobs, click here.