Blog ➤ Landscaping Website Design
5 Must-Have Pages for a High-Performing Landscaping Website
Mohymenul
Published: May 4, 2025
Having a strong online presence is non-negotiable in today’s landscaping business. And your website? That’s your 24/7 sales rep. Done right, it brings in leads, builds trust, and helps you stand out in a competitive local market. At ScaperOnline.com, we’ve helped landscapers nationwide turn their websites into lead machines with the right structure, messaging, and design.
Let’s explore the five essential pages your landscaping website absolutely needs to turn visitors into loyal customers.
Homepage: Make a Powerful First Impression
Your homepage is where first impressions happen, don’t let it fall flat. It’s the entry point to your brand and services.
Right off the bat, your homepage should tell visitors who you are and what you do. Use a headline like “Top-Rated Landscaping in [Your City]” to make it clear and compelling. Visual elements like transformation photos, service highlights, and trust markers (think awards or Google reviews) go a long way here.
Also, make sure you have one or two strong calls-to-action like “Get a Free Estimate” or “View Our Services.” These CTAs guide users to take the next step instead of bouncing.
Want to rank higher in Google searches? Don’t forget to drop in some local SEO keywords like “lawn care in [City Name]” throughout your homepage.
About Page: Connect with Potential Clients
Landscaping is personal, clients are inviting you into their homes, so they need to trust you. The About page is your chance to make that connection.
Tell your story. How did you get started in landscaping? What’s your mission? Use real photos of your team, not stock images. This builds authenticity.
Include testimonials or quotes from satisfied customers. And if you’ve got certifications, community awards, or decades of experience, show them off here. People want to know they’re hiring a pro who takes their craft seriously.
At ScaperOnline.com, we’ve seen that an effective About page can drastically improve lead conversion, people hire people they relate to.
Service Pages: Get Specific and Boost SEO
A huge mistake we see? Landscaping websites that lump all services into one generic page. Don’t do that.
Instead, create a dedicated page for each service you offer: lawn care, hardscaping, irrigation, snow removal, you name it. Each page should describe what the service includes, who it’s for, and how it solves a specific problem.
This structure doesn’t just help your visitors, it’s SEO gold. With separate pages, you can rank for highly specific keywords like “backyard patio installation in [City]” or “weekly lawn mowing services near me.”
Keep the content fresh by including recent projects, seasonal service notes, or client results. A regularly updated site tells Google, and your audience, that your business is active and relevant.
Project Portfolio Page: Prove Your Work
Think of your Projects page as a living resume for your landscaping work. Potential clients want to see what you can do, not just read about it.
Upload before-and-after photos for each job, and include a short story about the project. What was the challenge? How did you solve it? What service did it include? Where was it located?
Link each project to its corresponding service page. For example, if the job included “stone walkway installation,” link back to that service page. This helps with internal linking and user experience, two wins in one.
We recommend updating your portfolio at least once a month. Each new project adds content to your site, which Google rewards with better rankings.
Areas Served Page: Win Local Search Traffic
Landscaping is a local game. Clients usually look for someone nearby, so your website needs to clearly communicate where you work.
An Areas Served page helps you do exactly that. List all the cities, suburbs, and neighborhoods you service. Include a short blurb about each area, and even better, tie it to a project you completed there.
For example:
“Serving Greenfield, MA , We recently completed a full backyard transformation with retaining walls and new sod installation in this area. See the project here.”
This kind of content is incredibly effective for showing up in “landscaper near me” searches.
And just like your other pages, interlink between your services, projects, and local areas. That internal linking creates a web of SEO-rich content that works together to lift your whole site.
Why These Pages Work Together
Each page on your landscaping website has a job. The homepage gets attention, the About page builds trust, service pages sell, the portfolio proves it, and the Areas Served page helps people find you locally.
Together, they create a website that works around the clock to bring in new business. Not just a pretty site, but one that drives revenue.
At ScaperOnline.com, we specialize in creating landscaping websites that actually perform. These five pages are the framework we use every time, and they’ve helped businesses generate thousands of high-quality leads.
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Best part? You can see it before you commit.
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