How Much Does a Landscaping Website Cost in 2025?

Running a successful landscaping business in today's digital age means having a website that doesn't just exist, it works for you. Whether you’re showcasing lush yard transformations or attracting new leads, your website is your digital storefront. So naturally, one of the biggest questions we hear from landscapers is: “How much does a landscaping website actually cost?”

At ScaperOnline.com, we specialize in helping landscaping professionals build strong online presences that bring in more clients and more jobs. If you're unsure what you'll need to invest, or which pricing model fits best, this guide breaks it all down.

What Affects Landscaping Website Costs?

Website pricing can vary widely depending on your needs. Let’s take a look at the key factors that impact what you’ll pay.

Custom Design vs. Template-Based Sites

If you're going for a custom design tailored exactly to your business, that’s going to cost more than using a pre-built template. Custom websites offer a more professional, branded feel, while templates are a faster, more affordable way to get online.

Number of Pages and SEO Content

The more pages you need, like service breakdowns, testimonials, galleries, or blog posts, the higher your cost. But here’s the upside: more well-written content usually means better Google rankings and more traffic.

Interactive Features & Tools

Need features like a project estimator, a Google Reviews widget, or integration with scheduling tools like Jobber? These extras can enhance functionality but also add to the build cost.

Visuals: Photos & Videos

Want your site to stand out? Invest in professional photos and videos of your landscaping projects. These make your site look polished and help increase user engagement.

SEO and Marketing-Ready Content

A great website doesn’t help much if no one finds it. SEO-optimized content and ongoing blog updates help bring organic traffic and long-term results.

Landscaping Website Price Ranges

Let’s talk numbers. Here’s a general breakdown landscapers can expect based on the complexity of their website.

Entry-Level Websites

Perfect for startups or small operations using templates with basic features.

• One-time cost: $2,000 – $5,000
• Subscription plan: $49 – $99/month

Mid-Tier Websites

Includes more pages, custom elements, and SEO work. Great for growing businesses.

• One-time cost: $5,000 – $15,000
• Subscription plan: $99 – $299/month

High-End Custom Sites

Fully custom designs with advanced features, built to scale and impress.

• One-time cost: $15,000 – $30,000+
• Subscription plan: $299 – $499/month

Curious what these sites look like? We’ve put together a showcase of top-performing landscaping websites on ScaperOnline.com.

Ongoing Website Costs for Landscapers

Building a great site is just the start. Here are the recurring costs you should plan for:

Web Hosting

Every site needs a home. Shared hosting is affordable, but larger sites may require more robust plans.

• $10 – $50/month

Domain Renewal

You’ll need to renew your landscaping business’s domain name every year.

• $10 – $20/year

Maintenance & Software Updates

From plugin updates to security checks, maintenance is key to keeping your site running smoothly.

• DIY: Your time investment
• Outsourced: $50 – $200/month

SEO and Content Updates

To stay visible online, regular SEO work and fresh content are essential.

• SEO: $500 – $2,000+/month
• Content: Varies based on frequency and quality

Professional Media

Hiring a pro to take pictures or create videos of your work can elevate your site.

• Photos: $500 – $2,000/session
• Videos: $1,000 – $5,000+

Technical Support

Get help fast if anything breaks or needs fixing.

• Hourly support: $50 – $150/hour
• Often included in subscription packages

Online Advertising

Want faster results? Google Ads and other platforms can drive targeted traffic.

• $500 – $10,000+/month depending on goals

Comparing Lump Sum vs. Subscription Pricing

Let’s compare the two major pricing models so you can choose what works best for your landscaping business.

Lump Sum Model

• Pay upfront for design and development
• Ongoing costs for hosting, updates, and maintenance
• You own the website outright
• You’re responsible for future updates or hire someone to help

Best for: Established businesses with the budget and staff to manage things in-house.

Subscription Model

• Pay monthly for a bundled service (design, hosting, updates)
• Agency maintains your site and keeps it up to date
• Lower upfront cost and ongoing support included
• New pages and features are added as your business grows

Best for: Landscapers who want to stay focused on their business without worrying about tech.

At ScaperOnline.com, we lean toward subscription-based services. Why? Because it gives landscapers long-term peace of mind, built-in updates, and better performance, without surprise expenses.

When Should You Redesign Your Landscaping Website?

Your website should evolve with your business. We recommend redesigning every 3 to 5 years. Here’s why:

• Design trends shift and old sites can start to look outdated.
• Your services, branding, and goals likely change over time.
• Search engine algorithms evolve, your site needs to keep up.
• User experience should be improved as you get feedback.

Redesigns with lump sum agencies can cost as much as a brand-new website. With a subscription model like ours, the updates are gradual and included, no extra cash needed.

The Real Cost of a Poor Website

Skimping on your website might save a few bucks now, but it could cost you thousands in lost leads and jobs over time.

Missed Search Traffic

Search engines favor fast, well-optimized sites. A slow, clunky website might never show up in search.

• Example: 10 monthly leads x 5% conversion x $16,000 avg job = $8,000+/month
• Bad SEO could cut this by 80%, costing over $78,000/year

Poor Conversions

Even if people visit, they won’t convert if the site is slow, confusing, or unattractive.

• A 1-second load time can bring in 5x more leads than a 5-second one

Weak Brand Impression

Your website is often the first touchpoint. A poor design reflects poorly on your professionalism.

• Better design = higher trust = more jobs

Higher Maintenance Costs Later

With a lump sum model, neglect leads to big costs later for redesigns. A subscription plan spreads out those updates and keeps your site fresh year-round.

Final Thoughts: Choose Smart, Think Long-Term

Investing in a landscaping website isn’t just about getting something online, it’s about building an asset that works for you, day and night. Whether you choose a one-time project or a flexible subscription, the goal should be the same: attract leads, build credibility, and grow your landscaping business.

At ScaperOnline.com, we’re here to help landscapers like you get results without the tech headache. Want to see what a high-performance website looks like? Let’s talk.