Blog ➤ Landscaping Website
Landscaping Website Redesign Tips That Drive Real Leads
Mohymenul
Published: May 4, 2025
If your landscaping website isn’t helping you attract new customers, it's time for a change. Many landscapers don’t realize how much a modern, optimized website can influence their business growth. With the right design and features, your site can go from being a basic business card to a lead-generating machine.
At ScaperOnline.com, we’ve helped landscaping professionals turn outdated websites into powerful tools for growth. Whether you’re a solo lawn care expert or a full-service landscaping company, this guide walks you through exactly how to redesign your website the smart way.
What Landscaping Website Redesign Really Means
A redesign isn’t just about making things look pretty, it’s a full upgrade of how your website performs, communicates, and converts.
Imagine someone searches “landscaper near me.” They land on your site, but it takes too long to load or doesn’t look right on their phone. They leave, and you’ve just lost a potential $10,000+ project.
Redesigning gives your site the structure and style it needs to connect with modern customers and build trust instantly.
Why It Matters for Landscapers
Landscaping is a local, visual business. Your website must show off your work, speak clearly to homeowners, and help them take action fast.
Here’s what a well-designed website does:
- Highlights your best work in professional galleries
- Loads quickly on all devices
- Makes it easy for locals to find you on Google
- Encourages visitors to request a quote with just a click
Your online presence should reflect the high-quality outdoor spaces you create. Otherwise, you're leaving money on the table.
7 Clear Signs You Need a Website Redesign
You don’t always need a full rebuild, but here are some signs your current site isn’t cutting it anymore.
1. Your Site Feels Old or Clunky
First impressions happen fast, like, milliseconds fast. If your design looks like it’s from the early 2010s, visitors may assume your services are outdated too.
Would you trust a landscaper with rusty tools? That’s how a dated website feels to your clients.
2. Slow Load Times Are Chasing Away Clients
Sites that take longer than 3 seconds to load lose most of their visitors. Landscaping websites often have big images, so optimizing for speed is critical.
Use free tools like Google PageSpeed Insights to spot what’s slowing things down.
3. Your Website Isn’t Mobile-Ready
Over 60% of all web traffic is mobile. If your website doesn’t adapt to smartphones, you're missing the majority of your audience.
Ask yourself: Can someone see your best work and book a consult with one tap?
4. High Bounce Rate? Something’s Wrong
If people land on your site and leave right away, your content or layout might be missing the mark. Check your analytics, anything over a 55% bounce rate is a red flag.
5. Your Portfolio Isn’t Selling Your Skills
Landscaping is a visual craft. If your gallery is buried, outdated, or low-quality, you’re not giving prospects a reason to hire you.
Use clean galleries, project categories, and before-and-after images to make your work speak for itself.
6. Clients Can’t Reach You Easily
If your phone number or contact form is hard to find, you’re creating friction. Add a "Request a Quote" button on every page. Don’t make them hunt.
7. You're Not Getting Leads from Your Site
This is the big one. If you’re not getting steady inquiries from your website, it’s not doing its job. That’s your cue for a redesign.
A Step-by-Step Plan for Your Landscaping Website Redesign
Ready to transform your online presence? Here’s your playbook for a smooth, successful redesign.
Step 1: Get Clear on Your Goals
What do you want your new site to do? Get more leads? Book consultations? Showcase your premium services?
Define your top 2–3 goals. Then build everything around them.
Step 2: Find Design Inspiration
Look at top landscaping websites (start with our favorites at ScaperOnline.com) and note what catches your eye, simple layouts, bold imagery, easy navigation.
Popular ideas include:
- Hero images of outdoor transformations
- Service area maps
- Real customer testimonials
Step 3: Audit Your Current Site
Use tools like Google Analytics to review:
- Which pages people visit most
- Where visitors are dropping off
- How you rank for local search terms like “landscape designer in [your city]”
Keep what works. Replace what doesn’t.
Step 4: Prioritize Must-Have Features
Great landscaping websites focus on functionality and results. Don’t skip these features:
- Before-and-after galleries
- Online quote request forms
- Geo-targeted service area pages
- Meeting scheduler (like Calendly) on thank-you pages
These tools make it easy for clients to say “yes” to working with you.
Step 5: Plan Your Budget
You don’t need a six-figure budget, but a good site will cost more than a quick DIY job. Set a realistic budget based on your business goals and future ROI.
Step 6: Go Mobile-First
Most of your site traffic will be mobile. That means your site should be:
- Fast-loading
- Easy to navigate with one thumb
- Clean and readable without zooming
Try Google’s Mobile-Friendly Test to make sure you're good to go.
Step 7: Create Content That Sells
Skip the fluff. Focus on content that shows off your skills and makes your value obvious.
Ideas:
- Transformation galleries with project notes
- Service descriptions written for your ideal customer
- Short blog-style updates for seasonal services
Repurpose content across Facebook, Instagram, and Google Business to stay top-of-mind.
Step 8: Test Before You Launch
Before you hit publish, double-check:
- Every button works
- Forms are submitting correctly
- Images load quickly on mobile
- Your contact info is consistent
Step 9: Track and Improve
Once you launch, don’t forget to monitor performance. Use an executive dashboard to track leads, page views, and conversion rates.
Tweak your calls-to-action, refresh photos, and optimize your content regularly.
Standout Features for Landscaping Websites
Here are a few bonus features that can take your website from good to outstanding.
Before-and-After Galleries
Use project visuals to tell a story, where the client started, what they needed, and how you delivered.
- Keep photos high-quality
- Label categories like “Front Yard Makeover” or “Hardscaping Projects”
- Add short descriptions
These galleries double as social media content too.
Embedded Scheduling Tools
Add a booking form or scheduler right after someone fills out a contact form. That small step can double your consultations.
Location-Specific Pages
If you serve multiple towns or cities, make dedicated pages for each. These boost your local SEO and help you rank in more searches.
For example:
- “Landscaping in Nashville, TN”
- “Hardscape Design in Brentwood”
Google loves location-targeted pages, and your clients will too.
Final Thoughts
Redesigning your landscaping website isn’t just a tech upgrade, it’s a business growth strategy. A well-optimized site can bring in more qualified leads, shorten your sales cycle, and give you an edge over the competition.
Whether you’re just starting or ready for a total overhaul, ScaperOnline.com is here to help.
Your website should be working as hard as you do.